What is Content Management System (CMS)? easy and Simple tricks

What is a content management system (CMS)?

What is Content Management System (CMS)? easy and Simple tricks

A Content Management System (CMS) allows users to manage their websites without requiring them to write thousands of lines of code. A CMS provides a WYSISYG editor (what you see is what you get) that allows users to form website content without problems.

In general, the website zone unit designed machine-readable text terminology (HTML) and cascading fashion sheets (CSS). He would like to have detailed data on those languages ​​to be mundane to build a vital website, and for broad options, he would like to understand scripting languages ​​such as JavaScript. A CMS, on the other hand, contains mature victimization rambling templates in these languages ​​that it will only use to form content. With a vital understanding of HTML / CSS, you will adjust these templates and customize them according to your needs.

Over time, content management systems have evolved in their capabilities, and you will use them to develop subsequent varieties of websites:

Static website

Blogging Platform

News / publication

Online store

Social networks

Online learning website, etc.

Along with a CMS, you may want a name from {website | a site} and web hosting to align your website. A website name acts considering the address, while online hosting acts considering the start / storage location for the website content.

A content management system consists of the following 2 elements:

1. Content management using (CMA): it is the graphical program (GUI) that you only use to manage website content

2. Use of content delivery (CDA): The CDA is the backend of the CMS that updates the website

More information: what is content creation? Tips to get him started

What is the stardom between a CMS and a DXP?

The digital experience platform area is the most recent unit within the martech house. However, what zone unit do they have? and the road zone unit that varied completely from a CMS?

Organizations of digital experience platforms (DXP) to disengage personalized experiences to the extent of their audiences completely varied points of contact. The convergence of the omnichannel promotion and sales experience makes DXP a powerful resolution to unhook each one.

Then, while the CMS remains within content management, a DXP will act as an Associate in Nursing growth so that squire organizations disengage experiences of greater content for their audience.

7 key functions of a content management system

Whether you select CMS Nursing Associate using WordPress, Squarespace or develop a CMS according to your needs, make sure it offers the following seven features:

1. Intuitive program and knowledge (UI / UX)

It is unlikely that CMS end users are skilled in technology or programming. Intuitive Associate in Nursing UI / UX ensures that anyone worldwide will perceive and use the CMS. The user should be mundane to verify the key functionalities compatible with visual cues (such as text or icons) instead of memory, a way to perform them. Likewise, a simple experience makes it easy for users to solve problems of vital errors and obtain support when necessary.

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2. Versatile website structure

There are aspects of the zone 3 unit in the location structure:

As content production increases, the CMS should be mundane to use without affecting performance.

Initially, the user must be mundane to customize the permanent link to structure the content of the website according to their wishes. The CMS must also provide options to segregate content, classes, tags, etc.

The CMS should be simple to form changes within the strabismus templates or content with vital buttons or hypertext markup skills.

3. Powerful editor

A CMS editor will add each one, using written material modes of hypertext markup language and program. The editor should support numerous content formats such as direct text, images, video, gif, image gallery, etc. It should also allow users full third-party content such as

The scheduling function should allow users to schedule publications in the future or backtrack them.

4. SEO tools on the page

You can optimize individual web pages and blog posts using SEO tools on the page. These tools allow users to edit the URL, title tag, meta description, etc. When it comes to image optimization, you should be able to add an alternative title and text to the image.

In order for the website to be easily tracked for search engine robots / spiders, users must be able to add it to the Google Search Console and Bing Webmaster Tools and add their code snippets to the CMS.

5. Content management

While uploading images and other files to a CMS is a walk in the park, accessing them later can be a nightmare, especially when looking for older files. A strong content management feature will allow users to search, sort or filter files by name, date and format. The eraser function allows users to keep a piece of content offline without having to delete it.

The basic image editing functions, such as cropping and resizing, will make it easier for users to make changes to the files within the CMS.

6. Third party integrations

The constantly expanding martech stack requires sophisticated workflows to manage process redundancies. While it is impossible for a CMS to offer all functions, it must provide functionalities to integrate third-party applications to automate various processes. For example, you can use add-ons in WordPress to expand your capabilities. Here is a partial list of integrations that would simplify the CMS workflow:

Security: If the CMS does not provide strong security features, you should be able to integrate security plug-ins to prevent site attacks and data breaches.

Data backup: the data backup solution allows you to save the most recent backup of your website. You can do it manually or automate the process at scheduled intervals.
Email Marketing: By integrating the email marketing platform with the CMS, you can automate list creation efforts and set up workflows that can send an email to your subscribers every time you publish new content.

E-commerce: You can set up an online store using an e-commerce integration such as Shopify.

Social networks: plan your social media activities around the editorial calendar of your blog. 

Analysis: While many CMS offer a built-in basic analysis function, you can analyze your website at a much more sophisticated level if you integrate it with an analysis tool like Google Analytics.

7. Multiple user roles

Assigning user roles hierarchically ensures that content management is very simple and that the publishing workflow is not interrupted. For example, the super administrator will have all rights, including making aesthetic changes to the website to publish content. While a taxpayer can add content, but cannot publish it unless the publisher approves it.

Depending on the structure of your team, you should be able to assign the roles of editor, author, contributor, etc. To the respective team members so that the publication of content goes through the standard process.

Learn more: your number 1 goal should be to provide the best digital experience: this is how

The 5 best content management systems

There is an overwhelming amount of options when it comes to CMS solutions. In this section, we will see the five most used CMS:

1. WordPress

This is the CMS that perhaps nobody is foreign. Launched in 2003 as a blogging platform, WordPress has now become much more than that. One of the greatest strengths of WordPress are the endless customization possibilities. The availability of third-party themes and add-ons allows you to design your website according to your specific requirements. Speaking of customizations, while WordPress offers domain and hosting services, you can use third-party services to configure your website.

2. Squarespace

Squarespace is known for its drag and drop website creator that allows non-coders to design websites. The difference between Squarespace and WordPress is that with Squarespace, you cannot search for a third-party domain name and hosting services.

Squarespace offers monthly and annual subscription plans to meet your needs. The platform allows you to configure

3. Wix

Wix offers similar functionality to Squarespace. The platform offers more than 500 website templates optimized for mobile devices to choose from, with more than 100 built-in sources. While you can set up a blog for free, you must upgrade to the premium plan to get a personalized domain name and an experience without advertising.

Wix also allows users to set up an e-commerce store, accept online payments and send personalized email campaigns.

4. Magento

Magento is one of the most powerful open source e-commerce platforms and not a CMS per se. The platform offers e-commerce solutions for small businesses, medium businesses and business level organizations.

The integrated customer service, order management and business intelligence / analysis features offered by Magento allow store owners to manage everything from one place. The Magento market consists of third-party extensions to expand the store's capabilities.

5. HubSpot

The HubSpot CMS comes with many customization features due to its end-to-end marketing automation offers. You can obtain CRM data in the CMS to optimize the website experience for each user.

With HubSpot, you can manage blog posts, landing pages, emails, site pages, etc. All in one place. The HubSpot CMS also offers a content delivery network (CDN) to ensure that your content is served worldwide in a relatively short time.

More information: what to look for in a CMS (Spoiler Alert: Nothing)

The 6 best practices to use for your CMS

A CMS ensures that your content machine runs smoothly. Be sure to implement these six best practices for your CMS.

1. Define the purpose

Before selecting a CMS, it is imperative to involve multiple stakeholders to choose the correct solution. Consider the end users first because they are the ones who will use it the most. For example, if the webmaster is the only user in a company, then a CMS with some technicalities will not be a problem. On the other hand, an organization with a complete content team must have a direct CMS.

Also, consider scalability when evaluating several options. Scalability should include the ease of use and the cost of content management as it grows. For example, although Squarespace is a great CMS for SMEs, it may not be feasible for publishing websites.

2. Choose a good web server

While giant corporations have their own servers, that may not be the case for all companies. Since the web hosting provider partially determines the loading speed of your website, be sure to choose a fast one. Here are some other considerations you should keep in mind:

Choose the host with the maximum uptime. The uptime is the amount of time the server was active. Many web servers these days promise 99.9% uptime.

You will be charged based on the monthly traffic you receive, which includes storage and bandwidth. Measure the current traffic of your website and calculate an approximate figure to help you choose the right plan. If you are running a high traffic website, choose a high bandwidth plan.
Evaluate customer service based on average response time and media. This is especially important if you have an internal team that manages the CMS backend.
There are several types of servers: shared, dedicated and in the cloud. A shared server can host multiple websites, while a dedicated server hosts a single website. Choose the type of server according to your traffic, the storage space required and the budget.

3. Implement appropriate security measures

We continue to receive news from hackers who exploit security vulnerabilities to filter confidential data. Often, companies have to pay a considerable amount to regain access to their website. Attempts to log in brute force, redirects and backdoors are some of the common hacking techniques.

Choosing a reputable server, customizing the CMS login URL, limiting login attempts and regularly updating to the latest version of CMS can definitely make your website secure.

In addition to this, the automation of the website backup process will keep a copy of the files on your website on a secure server, which you can recover if the website data is compromised.

4. Choose extensions wisely

The extensions integrate additional functionalities to your CMS. For example, although you cannot build an online store using WordPress alone, installing the WooCommerce extension / add-on can help you develop a complete e-commerce website.

Some extensions increase website performance, some improve the user interface and others allow you to integrate third-party services. Therefore, depending on their functionality, they can be executed in the back-end, front-end or simultaneously at both ends. Relying on too many extensions that run on the front end can reduce the loading speed of the website.

The key is to choose add-ons that are renowned for their efficient coding practices. You can read ratings and comments in the extension / plugin directory to get a better idea.

5. Define team roles and workflows

The publication of content in a CMS has three steps: creation, editing (approval / rejection) and publication of content. These tasks can be handled by a single person or by a complete team.

You must define clear roles and establish a workflow to ensure that your content machine runs smoothly. This requires that you take into account your current process, refine it where necessary and reassign roles to team personnel. This will allow you to do two things:

Organize the necessary training sessions according to the user's role. For example, an author only needs to know how to add content to the system, while the super administrator must know the ins and outs of the system.

Since each team member has a clearly defined role, they can simultaneously manage different projects and pieces of content without feeling overwhelmed.

6. Create content templates

Templates provide guidelines on how content should be structured. This consistency brings efficiency and reduces errors. Content templates should consist of a scheme of how a piece of content should be structured. The content can be a list, a blog post, an extensive article, a press release, etc.

The template must also have provisions to add SEO properties on the page, such as alternative text, image title and meta description. You may have to use an SEO extension to add these properties.

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