Social Media Marketing

Social Media Marketing

Social Media Marketing




SOCIAL MEDIA MARKETING 
Let us take a look at a few that you need to keep your eyes on.

Evolution of Word of Mouth Into Influencer Marketing

For years marketing has depended on word of mouth to gain popularity for brands and now it is evolving into something new. 

In 2019 many brands signed partnerships with influencers and 2020 is certainly going to see even more brands pick up this trend and milk it for all it is worth. This is really word of mouth marketing but with a stronger and more influential mouth doing the marketing.



Influencers have huge followings on Instagram, Facebook, and Twitter and with just a few words, a photograph or video, they can get thousands of people to embrace a brand.
Ad Week estimates that influencer marketing will be worth 10 billion dollars in 2020. This is certainly a trend that marketers need to keep a keen eye on to ensure they are not left behind.

Social media is now determining what and how people buy so businesses are turning to experts in particular fields and those with considerable influence on social media to push their brands.


2020 will see more brands signing partnerships with social media influencers to carry the word about their brand and get more people to follow them.


Shared Experiences Through Live Stories

 When you see a person live on social media trying out a service, you will be drawn to that  experience and may soon want to have the same experience.

This was confirmed as discussed above when there was a buzz about sharing a picture of a bottle with your name, now every other brand is trying to create the same buzz.


According to statistics from 2019, over 60% of people who view videos will visit the site after and about 35 percent will call a seller after viewing a video.  Over 80% of companies are already using it for marketing.



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The Rise and Rise of AI
AI is still a work in progress but has already made a big impact on digital marketing.
AI will be used to analyse text feedback and it will pick out certain keywords that can determine perception, this can help to group feedback as positive or negative and then determine a response.
So far, about 80 percent of company executives predict that AI will rise even higher in 2020 and will greatly influence the way they market their brands.
One of the ways we will see AI affect digital marketing is likely to be in email marketing.


Email marketing will be even more personalized thanks to the ability of AI to learn more about individuals.

Voice search on mobile phones is made possible by virtual assistants and now marketers will begin optimizing their sites for voice searches which will help them in lea
The figures point out that the mobile phone is probably the most trendy gadget and that will greatly affect digital marketing and so many other industries.
Many of the other trends will revolve around these two trends, but of course, trends will need to be supported by figures to make them worth following, not all the trends will translate into figures that you can present to a board and defend as worth sinking money into.

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6 May 2020 at 13:31 ×

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